Research phase scaffold · updated 2026-08-08

EPCC Website

Research workspace for the Estes Park Cycling Coalition website. Joe's current brief: explain who EPCC is and what it does locally, support memberships and current T-shirt sales without framing EPCC as having a shop, and make the site image-heavy with dedicated contact and about pages. PayPal checkout details can be added later without blocking the next site pass.

www.bikeestes.org Requested domain: estescycling.org · exact spelling confirmed; launch not approved Membership conversion Community visibility PayPal commerce Image-heavy

Known brief

  • Client/project: EPCC Website.
  • Organization: Estes Park Cycling Coalition / Bike Estes.
  • Primary goal: clearly explain who EPCC is and what it does locally.
  • Commerce goals: support memberships and current Bike Estes T-shirts; do not frame EPCC as having a shop or additional merch categories unless Joe sends new details.
  • Content goals: contact page, about page, and image-heavy presentation using client-provided photography.
  • Commerce provider: PayPal; use existing checkout links where possible and never accept account passwords by email.
  • Hosting: the current site is on Bluehost; the replacement will move to Josh-managed hosting after explicit launch approval and DNS access are confirmed.

Membership source notes

Historical membership source reviewed during the replacement-site research phase; no public legacy checkout link is retained.

  • Individual: $30/year; one individual.
  • Family: $40/year; up to four people.
  • Non-recurring calendar-year memberships are prorated quarterly.
  • Recurring membership billing follows the configured PayPal plan terms shown before approval.
  • Member benefits currently list local discounts from Estes Park Mountain Shop, Estes Park Yoga, CrossFit EP/EP Dojo, Rocky Mountain Chocolate Factory, Elkins Distillery, Macdonald's Book Shop, and discounted EPCC t-shirts.
  • Existing flows include both one-year and recurring membership signup links.

Support source notes

Historical source reviewed during the replacement-site research phase; no public legacy checkout link is retained.

  • Current support/sales focus confirmed by Joe and Kari: Bike Estes T-shirts and memberships.
  • Current category counts shown on the old site: 2 t-shirt products, 11 donation products, 4 membership products.
  • Joe and Kari clarified on 2026-06-23 that EPCC does not currently have a shop; avoid shop-forward language.

Image intake

  • Joe supplied 19 cycling/community images by email on 2026-06-22.
  • Originals archived in public/img-src/ingested/email-uid-830-20260622-181530/.
  • Optimized WebP runtime variants are available in public/img/.
  • Client note: images are screen-sharpened, 72 dpi, sized at 1920px on the long edge where applicable; use as needed and crop when needed.

Research still to collect

  • Confirm whether the old membership prices/benefits are current or need updates before launch.
  • PayPal implementation is deferred for now: proceed without account credentials, keep any commerce CTAs neutral/non-final, and wire verified checkout links later when Joe sends them.
  • Collect existing PayPal checkout links for memberships and Bike Estes T-shirts, or arrange delegated PayPal access if deeper integration is required; do not invent additional merch.
  • Coordinate ownership or delegated DNS access for the confirmed replacement domain estescycling.org; keep bikeestes.org as the current canonical domain, and do not perform DNS cutover without Joe's explicit launch approval.
  • Collect official mission/about copy, board/team names, partner logos, current programs, and trail advocacy notes.
  • Identify priority photos and any must-use captions/credits before the first full design pass.

Likely IA questions

  • How prominent should advocacy vs recreation be?
  • Should membership live as the primary CTA, with donations and T-shirts as secondary support paths?
  • Should PayPal handle both membership and T-shirt checkout, or should memberships stay visually separate?
  • Which page should carry the strongest CTA: Join, Donate, T-shirts, Volunteer, or Contact?
  • What local resources should earn search visibility?

Next deliverable

Turn this scaffold into a full research brief: content harvest, competitive scan, SEO/GEO notes, positioning, IA recommendation, and early copy/design direction.